Commercial

BRAM Auto Group - Route 22 Toyota

Client Goal: Innovative dealership for clients and employees

Car showroom showing a line of Herman Miller Canvas workstations and seating on the left side. Showroom cars are along right side of picture.

Waiting area of car dealership. Booths and tables line the outer walls and single black leather club chairs form a U-shape area in the center of the room.

Waiting area at car dealership. Black club chairs lined up in a U-shape gathered around a coffee table. There are booths along the back wall.

Waiting area of car dealership with booths along the walls and a cluster of black leather club chairs in the center of the room.

Private office with L-shape wood-grain desk, 2 red guest chairs and black task chair. There are 2 large windows in the office.

Private office with a desk, a red leather task chair and 2 red side chairs in the background. A racetrack shape table with black leather chairs in front.

Waiting area with individual black leather club chairs creating a U-shape area.

Overall view of the main showroom at a car dealership, showing Herman Miller Canvas workstations and seating as the sales area.

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Bram Auto Group - Route 22 Toyota | Hillside, NJ

BRAM Auto Group is a trusted dealership serving the tri-state area. It is one of the largest family owned business with several innovative dealerships to serve their clients.

Whether you purchasing a new car or getting your car serviced, you should feel comfortable in that space. The furniture in a dealership can make a world of difference! An automotive showroom, along with the service waiting area, should exceed a customer's expectations from the second they walk in the door. The team at Premier is proud to deliver such expectations in the Route 22 Toyota showroom.

We were able to provide comfortable, stylish lounge furniture for the service waiting areas that really create a wow experience when you walk in. The sales department and managers offices are mainly Herman Miller Canvas product, just configured in different but practical ways, addressing specific needs for an automotive showroom. Overall, the space truly reflects BRAM's innovative and trusted brand.

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